Facebook VP: 3 Steps to Building Brands on Facebook

by Eloqua on November 9, 2011 in Digital Marketing

The internet was once a great anonymous playhouse. That’s changing as the social media drives the web towards a greater degree of personalization.
And…

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Google+ Opens Up Brand Pages…Sort Of

by Eloqua on November 7, 2011 in Social Media

From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, “When will brand pages be available?…

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Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

by Eloqua on November 7, 2011 in Digital Marketing

Groupon’s IPO rocked the market on Friday (2nd largest tech IPO since Google…) raising over $700 million, just on the heels

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5 Foundational Marketing Books You Need to Read

by Eloqua on November 4, 2011 in Digital Marketing

Today’s guest post comes from Todd Defren, a principal at SHIFT Communications, a co-founder of Social Media Club and author of the …

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Why Location-Based Marketing Matters More Than Ever

by Eloqua on November 3, 2011 in Digital Marketing

What role does location-based marketing play in today’s global economy? What function does it serve for B2B marketing…?
We couldn’t think of a

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7 Big Business Strategy Flip Flops

by Eloqua on November 1, 2011 in Marketing Efficiency

There are times we have to make a big decision. And there are times we wish we had gone in the opposite direction.
It’s…

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10 Marketing Nightmares

by Eloqua on October 31, 2011 in Digital Marketing

Forget Hollywood horror films and haunted houses. Those working in B2B marketing… have their own special blend of anxieties and fears. Things like typos

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