Chart: Benchmarking Ourselves

by Egan Cheung on January 22, 2012 in Marketing Measurement

Eloqua has a very data oriented culture.  Whenever possible, we make decisions only after asking “What does the data tell us?”.
With that in…

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4 Unproductive Sales Gripes Marketing Needs to Anticipate

by Eloqua on January 19, 2012 in Sales & Marketing Alignment

If enabling sales… is one of your goals in 2012, then marketing is going to have ask the sales reps what they need.
But

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Blogging Lessons from 317 Posts

by Eloqua on January 17, 2012 in Content Marketing

Why an arbitrary number like 317? Because that’s the number of posts we published in 2011.
We focus on quality here so churning out…

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Chart: Where Did Our Twitter Traffic Go?

by Egan Cheung on January 16, 2012 in Social Media

Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011?
If so, you aren’t alone.  I was…

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4 Signs You Should Call Your Marketing Automation Partner

by Eloqua on January 13, 2012 in Digital Marketing

Ever felt you knew enough to get things done, but then nothing moves? Is it pride? Ignorance? Or is it the desire to appear…

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Infographic: A History of Disruptions in B2B Marketing

by contributor on January 12, 2012 in Content Marketing

“We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the…

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Why Google Social Search Means You’ll Probably Want a Google+ Page

by Eloqua on January 11, 2012 in Digital Marketing

Google is flexing its search muscle in social. Why that means marketers might want a Google+ page.

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The Consumerization of the Enterprise App

by Eloqua on January 10, 2012 in Digital Marketing

This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES)… in Las

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