The Day "Or" Died: Eloqua10 Launch
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The Day “Or” Died: Eloqua10 Launch

by contributor on October 19, 2010 in Revenue Performance Management
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Today’s the day the word “or” died. For the past 800 years, that pesky conjunction has demanded we choose one option over another. For…

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Examples of Real-Time PR by David Meerman Scott (at #EE10SF)
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Examples of Real-Time PR by David Meerman Scott (at #EE10SF)

by contributor on October 19, 2010 in Social Media
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In this first in a two-part series of interviews with Real-Time Marketing & PR… author David Meerman Scott, the Eloqua Experience keynote speaker shares

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Melanie Torres on Eloqua Automation
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Melanie Torres on Eloqua Automation

by contributor on October 18, 2010 in Marketing Efficiency
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Eloqua clients aren’t only the smartest marketers on the world, some of them also know how to nail a video interview.  Exhibit A: Melanie…

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What Can You Learn from 10,000 Months of Data?
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What Can You Learn from 10,000 Months of Data?

by Andy Worobel on October 18, 2010 in Marketing Measurement
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Ask any of our best practices consultants… for their most frequently asked question and you’ll hear, “How do your most successful clients do _______?” 

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Pre-Show Excitement at Eloqua Experience
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Pre-Show Excitement at Eloqua Experience

by contributor on October 17, 2010 in Revenue Performance Management
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Eloqua Experience… 2010 kicks off tomorrow.  Hear from a few key “Eloquans” what they are looking forward to most … and what they think

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The Subtleties Between B2B and B2C Marketing Data
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The Subtleties Between B2B and B2C Marketing Data

by contributor on October 15, 2010 in Targeting & Segmentation
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From my experiences as both a B2C and B2B marketer (and fresh from the DMA conference…), I’ve concluded that consumer data is much

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Creating a Social Media Policy? Start with Eloqua's Guidelines!
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Creating a Social Media Policy? Start with Eloqua’s Guidelines!

by contributor on October 14, 2010 in Social Media
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Next week at Eloqua Experience…, I will be hosting a panel titled “The Social CMO.”  I am stoked to have on the panel

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Scott Monty's "Clogged Twitter Stream" Cartoon
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Scott Monty’s “Clogged Twitter Stream” Cartoon

by contributor on October 13, 2010 in Social Media
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… and the Eloqua Cartoon Collaborative rolls on.  Today’s contribution is from none other than Scott Monty…, Ford’s head of social media (and

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