5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study

by contributor on January 6, 2012 in Social Media

For nearly two years, Altimeter Group principal Jeremiah Owyang has been researching and discussing a new technology category, dubbed Social Media Management Systems… (or

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How Marketing Should Approach Sales Reps

by Eloqua on January 5, 2012 in Sales & Marketing Alignment

Sales enablement… is one of the most important aspects of many marketers’ jobs. But, all too often, the way marketers approach sales reps is

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David Meerman Scott’s Tips for Scoring Big Interviews

by Eloqua on January 3, 2012 in Content Marketing

David Meerman Scott doesn’t have a reporting background. But you might not know that considering the number of notable celebrities, political figures and business …

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Chart: A Year of Marketing Excellence

by Egan Cheung on January 1, 2012 in Marketing Efficiency

Thank you to all of our customers, partners, friends, and fellow Eloquans for making 2011 such a phenomenal year.  We decided it would be…

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7 Resolutions B2B Marketers Shouldn’t Make

by Eloqua on December 30, 2011 in Demand Generation

Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or…

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5 Big Marketing Fails of 2011

by Eloqua on December 29, 2011 in Digital Marketing

Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear….
Most of the

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5 Lessons to Learn Early in Your Marketing Career

by Eloqua on December 27, 2011 in Marketing Efficiency

Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. …

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Chart: The Holidays are Hot for B2B

by Eloqua on December 23, 2011 in Digital Marketing

Think B2C has the corner on holiday marketing? Think again.
We all know that the last couple of months of the year are when…

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