The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

by contributor on September 21, 2011 in Content Marketing

A couple weeks ago, I attended Content Marketing World, where I presented on the business value of infographics….  Although the conference was

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11 Questions You Need to Ask about Your Landing Pages

by Eloqua on September 20, 2011 in Lead Nurturing

Landing page optimization is not the sexiest topic. But for those in demand generation and lead management…, the landing page is one of

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[Chart] Google+ Posts Drop Even as Accounts Rise

by Egan Cheung on September 18, 2011 in Social Media

Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social…

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Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches

by contributor on September 16, 2011 in Social Media

Next Wednesday, I will be presenting on a WOMMA… webinar alongside the association’s attorney, a key member of the Public Relations Society of America

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5 Reasons Face-to-Face Events Still Rule in Europe

by Sylvia Jensen on September 15, 2011 in Demand Generation

The rumors of the physical event’s demise are greatly exaggerated.
At least in Europe.
Sure, we’ve seen a shift in event marketing strategy away…

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Thinking of Starting a Twitter Chat? Read this First.

by Eloqua on September 13, 2011 in Social Media

Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a…

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Benchmarking On and Off the Court

by Adrian Chang on September 12, 2011 in Marketing Efficiency

I’m an avid player and follower of tennis. In a previous life, I was also a Marketing Specialist at IBM focused solely on marketing…

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[Chart] Does Klout Impact Conversions?

by Joel Rothman on September 10, 2011 in Content Marketing

About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. “You know, for kids”…. Today, it’s considered

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