What is Newsjacking?

by contributor on November 14, 2011 in Marketing Efficiency

Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject

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Chart: The Summer of the Small Business Social Boom

by Egan Cheung on November 13, 2011 in Social Media

This summer, traffic from social websites stayed fairly constant for many of our customers, but not for one very specific segment.
We looked at…

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11 Tweetable Digital Marketing Notes from ad:tech

by Eloqua on November 11, 2011 in Digital Marketing

Ad:tech… is billed as the event for digital marketing. Over three days marketers come together to discuss strategy, brand awareness, content, apps, search, video…I

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You Need Better Content, Not More

by Eloqua on November 10, 2011 in Content Marketing

There are more than 150 million blogs. Last year, over 100 trillion emails were sent out…. The number of websites in the world

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5 Marketing Problems Google+ Says It Can Solve

by Eloqua on November 10, 2011 in Social Media

Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social…

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Facebook VP: 3 Steps to Building Brands on Facebook

by Eloqua on November 9, 2011 in Digital Marketing

The internet was once a great anonymous playhouse. That’s changing as the social media drives the web towards a greater degree of personalization.
And…

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Google+ Opens Up Brand Pages…Sort Of

by Eloqua on November 7, 2011 in Social Media

From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, “When will brand pages be available?…

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Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

by Eloqua on November 7, 2011 in Digital Marketing

Groupon’s IPO rocked the market on Friday (2nd largest tech IPO since Google…) raising over $700 million, just on the heels

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