The 4 Most Provocative Blog Posts About the IBM Acquisition of Unica
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The 4 Most Provocative Blog Posts About the IBM Acquisition of Unica

by contributor on August 16, 2010 in Revenue Performance Management
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Much has been said about IBM announcing plans to buy Unica….  We thought we’d provide a service to our readers and reduce the

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At the Wheel of the Revenue Engine (Setting Targets)
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At the Wheel of the Revenue Engine (Setting Targets)

by Alex Shootman on August 16, 2010 in Sales & Marketing Alignment
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In my series of blog posts I write about our mission to run the highest performing revenue engine… in the SaaS industry. This mission

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The 6 Biggest Myths About Marketing Automation
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The 6 Biggest Myths About Marketing Automation

by Steven Woods on August 12, 2010 in Lead Nurturing
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I spend much of my time talking with marketers who are considering making an investment in marketing automation….  In doing so, I come

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Social Media for B2B: 3 "Can't Ignore" Case Studies
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Social Media for B2B: 3 “Can’t Ignore” Case Studies

by contributor on August 11, 2010 in Social Media
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Social media playbooks and templates… are valuable, but sometimes the best way to learn is by seeing what others have done, then adapting it

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3 Must-Have Tools for the Web Designer's Toolbelt
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3 Must-Have Tools for the Web Designer’s Toolbelt

by Jesse Noyes on August 9, 2010 in Marketing Efficiency
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Seems to me that web designers have to relearn everything they know about building websites about every 18 months, and that’s the fun part. Each…

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Is There an App for Social Marketing Strategy?
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Is There an App for Social Marketing Strategy?

by contributor on August 6, 2010 in Social Media
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Welcome to the Eloqua …cartoon collaborative!  I’m inviting friends of Eloqua to partner with our cartoonist, Brady Bonus, to take a humorous look at

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Get Your Email Delivered - Demystifying Email Deliverability
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Get Your Email Delivered – Demystifying Email Deliverability

by Dennis Dayman on August 5, 2010 in Email marketing
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Last week Eloqua presented a webinar focused on email deliverability… – specifically helping to explain deliverability to the email marketing community.
The “Demystify Email

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Hey, It Beats "Talula Does The Hula From Hawaii"
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Hey, It Beats “Talula Does The Hula From Hawaii”

by contributor on August 3, 2010 in Lead Nurturing
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… and I’d take BANT over Number 16 Bus Shelter…, for sure!
Lead nurturing is very effective in staying engaged with potential buyers. 

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