[Chart] Google+ Posts Drop Even as Accounts Rise

by Egan Cheung on September 18, 2011 in Social Media

Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social…

Continue reading

Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches

by contributor on September 16, 2011 in Social Media

Next Wednesday, I will be presenting on a WOMMA… webinar alongside the association’s attorney, a key member of the Public Relations Society of America

Continue reading

5 Reasons Face-to-Face Events Still Rule in Europe

by Sylvia Jensen on September 15, 2011 in Demand Generation

The rumors of the physical event’s demise are greatly exaggerated.
At least in Europe.
Sure, we’ve seen a shift in event marketing strategy away…

Continue reading

Thinking of Starting a Twitter Chat? Read this First.

by Eloqua on September 13, 2011 in Social Media

Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a…

Continue reading

Benchmarking On and Off the Court

by Adrian Chang on September 12, 2011 in Marketing Efficiency

I’m an avid player and follower of tennis. In a previous life, I was also a Marketing Specialist at IBM focused solely on marketing…

Continue reading

[Chart] Does Klout Impact Conversions?

by Joel Rothman on September 10, 2011 in Content Marketing

About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. “You know, for kids”…. Today, it’s considered

Continue reading

Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days

by Eloqua on September 9, 2011 in Marketing Efficiency

When you succeed, it’s important to give back, right? And should that be limited purely to the physical world? Or does this rule apply…

Continue reading

8 Elements to Successfully Scaling Your Global Social Media Strategy

by Eloqua on September 7, 2011 in Social Media

No social media strategy, if done thoughtfully, is easy. But when you have to scale across a global enterprise, taking into account multiple product…

Continue reading