4 Conversation Starters For Selling The CFO On Marketing Automation

by Eloqua on July 21, 2011 in Marketing Measurement

Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”
CFOs aren’t laughing.…

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22 Essential Mobile Apps for Your CMO

by contributor on July 20, 2011 in Marketing Efficiency

Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance…, the workload will only intensify.  When it

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5 Common Stages of B2B Lead Nurturing

by Eloqua on July 19, 2011 in Lead Nurturing

If you work in the complex b2b marketing… industry, you know just how long the journey from prospect to closed deal can take. Let’s

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14 Awesome Google Labs Experiments You May Have Missed

by Eloqua on July 18, 2011 in Digital Marketing

Google+… has been the talk of the digital town the past couple of weeks. But while Google’s latest jump into social media is exciting,

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[Chart] Webinars, Data Taking Off In The AppCloud

by Egan Cheung on July 17, 2011 in Marketing Measurement

The recent launch of Eloqua’s AppCloud… has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete

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Top 40 Twitter Feeds You’re Not Following

by Eloqua on July 15, 2011 in Social Media

Social media is a meritocracy, right?
Well, not always. The plethora of voices social media unleashed on the world means getting attention can be…

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4 Lessons Social Media Pros Can Learn from DemandGen

by contributor on July 14, 2011 in Demand Generation

So you are the social media dude – or dudette – at your company. You were tinkering inside Google+… while the rest of the

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4 Conversation Starters for Selling Marketing Automation to the CEO

by Eloqua on July 12, 2011 in Revenue Performance Management

Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread?
In all likelihood, it’s probably one, or…

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