Cartoon: Marketing’s Been Effective

by Eloqua on June 3, 2011 in Marketing Measurement

Ellber’s impressed - email open and click through rates have been consistent, and response from his last two promotions created good lead volume. But somewhere along…

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3 New Buttons To Make Your Brand More Social

by Eloqua on June 2, 2011 in Social Media

Call it the week of the button.
Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of…

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Do You Know What’s In TOMS’ Box?

by Eloqua on June 2, 2011 in Social Media

When TOMS Shoes launched it set out to prove that turning a profit and improving the lives of the world’s less fortunate were not…

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10 New Facebook Features Your Brand Needs To Know

by Eloqua on June 1, 2011 in Social Media

If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in …

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Twitter Adds Follow Button

by Eloqua on May 31, 2011 in Social Media

Mark March 31st 2011, as the day Twitter joined the one-stop shopping party. That’s because today the micro-blogging platform introduced a direct “Follow” …

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6 Sure-fire, Can’t Miss Ways to Increase Blog Views

by contributor on May 31, 2011 in Content Marketing

We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and…

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6 Facts You Should Know About Memorial Day

by Eloqua on May 30, 2011 in Content Marketing

Memorial Day is synonymous with much of Americana: the start of summer, picnics – even one-day car sales. But it’s important to remember the…

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What PR Pros Can Learn from The Huffington Post

by contributor on May 27, 2011 in Content Marketing

The Huffington Post built a media empire on the back of the digital zeitgeist.  The blog’s hiding-in-plain-sight genius involved a nose for water cooler…

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