Examples of Real-Time PR by David Meerman Scott (at #EE10SF)

In this first in a two-part series of interviews with Real-Time Marketing & PR author David Meerman Scott, the Eloqua Experience keynote speaker shares several examples of real-time PR in action.  Meerman Scott shares examples on how “drafting off of a news story” in real time helped Oakley and Wynn Resorts create massive lifts in awareness.  Eloqua, itself, has enjoyed success from employing Meerman Scott’s real-time strategies, as evidenced by this blog article: Real-time Blog Article Gets Eloqua CEO Tons of B2b Ink.  If you enjoy this video, be sure to subscribe to the “It’s All About Revenue” blog for the next installment: Why “social” media should be dubbed “real-time” media.