How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey

by Michelle McGinnis on Tuesday, January 21, 2014 in Revenue Performance Management

Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. While it can seem like a challenge to...

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3 Steps To Improve Sales Forecasting

by Contributor on Monday, July 1, 2013 in Revenue Performance Management

Editor’s Note: Today’s post comes courtesy of Frank Donny, founder and CEO of Marseli, a marketing and sales analytics and performance measure software company....

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What to Expect From the 2013 Road to Revenue Tour

by Amanda Batista on Wednesday, March 6, 2013 in Revenue Performance Management

The schedule for the Road to Revenue Tour is here! We’re coming to your city, equipped with the Modern Marketer’s toolkit of best practices. By popular demand,...

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How Do You Define and Mine Modern Marketing?

by Amanda Batista on Monday, March 4, 2013 in Revenue Performance Management

Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. Today...

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Oracle and Eloqua: Driving the Modern Marketing Era

by Contributor on Monday, February 11, 2013 in Revenue Performance Management

By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed...

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Revenue Performance Management: You May Already Be Halfway There

by Michelle McGinnis on Thursday, June 14, 2012 in Revenue Performance Management

When I say "Revenue Performance Management" to marketers, I usually get one of these three reactions: 1. "Tell me more!",2. "I'm busy. My team is busy. I don't...

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Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

by Contributor on Wednesday, March 28, 2012 in Revenue Performance Management

These are the questions we asked ourselves as we imagined and developed “What is Revenue Performance Management?”, the latest video from Eloqua and JESS3. To be...

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How RPM is Like Rocket Science for Revenue

by Michelle McGinnis on Thursday, December 1, 2011 in Revenue Performance Management

If you’ve worked in b2b marketing or sales over the years it may have felt somewhat akin to alchemy: add a dash of this and a little of that, and – voilà! – a...

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