Revenue Performance Management

Revenue Performance Management is a systematic approach to identifying the drivers and impediments to revenue, rigorously measuring them, and then pulling the economic levers that will optimize top line growth.
Related Links
- Video: Revenue Performance Management
- Marketing Dashboard
- Marketing Performance Measurement

How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey

by Eloqua on January 21, 2014 in Revenue Performance Management

We propose an expanded view of conversion that includes activities post sale; check out our new Guide for more tips!

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3 Steps To Improve Sales Forecasting

by contributor on July 1, 2013 in Revenue Performance Management

Is your organization lacking trust between the CFO and sales? Here are some tips to make the optimize your sales forecasting process.

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What to Expect From the 2013 Road to Revenue Tour

by Amanda Batista on March 6, 2013 in Revenue Performance Management

Eloqua is jet setting best practices. Find out when we’re coming to your city!

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How Do You Define and Mine Modern Marketing?

by Amanda Batista on March 4, 2013 in Revenue Performance Management

Will the real Modern Marketer please stand up? A look inside the core drivers and pressures of today’s core marketing concepts.

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Oracle and Eloqua: Driving the Modern Marketing Era

by contributor on February 11, 2013 in Revenue Performance Management

How Oracle and Eloqua are empowering customers to execute best-in-class Modern Marketing strategies.

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Revenue Performance Management: You May Already Be Halfway There

by Eloqua on June 14, 2012 in Revenue Performance Management

RPM isn’t a new TLA (three-letter acronym). It’s a crystallization of existing practices that lead to better performance from marketing. And it worth understanding: New research from Aberdeen links success and Revenue Performance Management practices. Chances are pretty good that you’re already an RPM practitioner.

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Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

by contributor on March 28, 2012 in Revenue Performance Management

These are the questions we asked ourselves as we imagined and developed “What is Revenue Performance Management?…”, the latest video from Eloqua

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How RPM is Like Rocket Science for Revenue

by Eloqua on December 1, 2011 in Revenue Performance Management

B2B marketing and sales is transforming from an alchemy-like practice to something like revenue rocket science. How Revenue Performance Management is driving these changes.

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