Revenue Performance Management

Revenue Performance Management is a systematic approach to identifying the drivers and impediments to revenue, rigorously measuring them, and then pulling the economic levers that will optimize top line growth.
Related Links
- Video: Revenue Performance Management
- Marketing Dashboard
- Marketing Performance Measurement

What to Expect From the 2013 Road to Revenue Tour
Leave a comment
39 ►Retweet

What to Expect From the 2013 Road to Revenue Tour

by Amanda Batista on March 6, 2013 in Revenue Performance Management
39 ►Retweet

Eloqua is jet setting best practices. Find out when we’re coming to your city!

Continue reading
How Do You Define and Mine Modern Marketing?
5 Comments
123 ►Retweet

How Do You Define and Mine Modern Marketing?

by Amanda Batista on March 4, 2013 in Revenue Performance Management
123 ►Retweet

Will the real Modern Marketer please stand up? A look inside the core drivers and pressures of today’s core marketing concepts.

Continue reading
Oracle and Eloqua: Driving the Modern Marketing Era
Leave a comment
140 ►Retweet

Oracle and Eloqua: Driving the Modern Marketing Era

by contributor on February 11, 2013 in Revenue Performance Management
140 ►Retweet

How Oracle and Eloqua are empowering customers to execute best-in-class Modern Marketing strategies.

Continue reading
Revenue Performance Management: You May Already Be Halfway There
Leave a comment
46 ►Retweet

Revenue Performance Management: You May Already Be Halfway There

by Amy Bills on June 14, 2012 in Revenue Performance Management
46 ►Retweet

RPM isn’t a new TLA (three-letter acronym). It’s a crystallization of existing practices that lead to better performance from marketing. And it worth understanding: New research from Aberdeen links success and Revenue Performance Management practices. Chances are pretty good that you’re already an RPM practitioner.

Continue reading
Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?
2 Comments
164 ►Retweet

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

by contributor on March 28, 2012 in Revenue Performance Management
164 ►Retweet

These are the questions we asked ourselves as we imagined and developed “What is Revenue Performance Management?…”, the latest video from Eloqua

Continue reading
How RPM is Like Rocket Science for Revenue
2 Comments

How RPM is Like Rocket Science for Revenue

by Jesse Noyes on December 1, 2011 in Revenue Performance Management

B2B marketing and sales is transforming from an alchemy-like practice to something like revenue rocket science. How Revenue Performance Management is driving these changes.

Continue reading
We Should Be Asking: “Why Didn’t Marketo Raise More?”
2 Comments
123 ►Retweet

We Should Be Asking: “Why Didn’t Marketo Raise More?”

by contributor on November 16, 2011 in Revenue Performance Management
123 ►Retweet

Eloqua CEO Joe Payne asks, “Why didn’t Marketo raise more money?”

Continue reading
Why Buffett Invested in IBM: It’s Not Tech, It’s the Support
2 Comments
44 ►Retweet

Why Buffett Invested in IBM: It’s Not Tech, It’s the Support

by Jesse Noyes on November 14, 2011 in Revenue Performance Management
44 ►Retweet

IBM is enjoying the effect of the “Buffett Bounce,” after the billionaire investor, Warren Buffett, revealed on CNBC Monday that his firm bought more …

Continue reading
12345Last