The Day "Or" Died: Eloqua10 Launch

by Contributor on Tuesday, October 19, 2010 in Revenue Performance Management

Today’s the day the word “or” died. For the past 800 years, that pesky conjunction has demanded we choose one option over another. For marketers, it’s meant...

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Pre-Show Excitement at Eloqua Experience

by Contributor on Monday, October 18, 2010 in Revenue Performance Management

Eloqua Experience2010 kicks off tomorrow.  Hear from a few key “Eloquans” what they are looking forward to most … and what they think clients will enjoy.  We’ll...

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5 Steps to Building a New Category

by Contributor on Tuesday, October 12, 2010 in Revenue Performance Management

As anyone following the marketing automation industry is aware, Eloqua has been working feverishly to create a new sector: Revenue Performance Management. ...

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The Future of Revenue

by Contributor on Wednesday, October 6, 2010 in Revenue Performance Management

Welcome to the future of revenue.  It’s here.  It’s here now.  And it’s called Revenue Performance Management, or RPM for those who like acronyms. Eloqua CMO...

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Revenue Performance Management: The Next Frontier of Competitive Advantage

by Contributor on Friday, October 1, 2010 in Revenue Performance Management

Each year, the various business magazines ceremoniously unveil their “Fastest Growing Companies” lists.  The companion profiles typically attribute the catalyst...

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Why Profits Matter

by Contributor on Thursday, September 30, 2010 in Revenue Performance Management

Two years ago Eloqua needed software to manage our online communities.  One company approached us with a sales proposition that seemed too good to be true. ...

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Top 5 Reasons to Add Marketing Automation to Salesforce.com

by Steven Woods on Monday, August 30, 2010 in Lead Nurturing

As I write in the B2B marketing space quite frequently, I tend to delve into very specific topics that are mainly of interest to those with an extensive...

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At the Wheel of the Revenue Engine: Am I Old School?

by Michelle McGinnis on Friday, August 20, 2010 in Revenue Performance Management

In this series of blog posts I write about our mission to run the highest performing revenue engine in the SaaS industry.  This mission started with one simple...

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