Revenue Performance Management

Revenue Performance Management is a systematic approach to identifying the drivers and impediments to revenue, rigorously measuring them, and then pulling the economic levers that will optimize top line growth.
Related Links
- Video: Revenue Performance Management
- Marketing Dashboard
- Marketing Performance Measurement

5 Steps to Building a New Category
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5 Steps to Building a New Category

by contributor on October 12, 2010 in Revenue Performance Management
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As anyone following the marketing automation industry is aware, Eloqua has been working feverishly to create a new sector: Revenue Performance Management….  Establishing

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The Future of Revenue
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The Future of Revenue

by contributor on October 6, 2010 in Revenue Performance Management
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Welcome to the future of revenue.  It’s here.  It’s here now.  And it’s called Revenue Performance Management…, or RPM for those who

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Revenue Performance Management: The Next Frontier of Competitive Advantage
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Revenue Performance Management: The Next Frontier of Competitive Advantage

by contributor on October 1, 2010 in Revenue Performance Management
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Each year, the various business magazines ceremoniously unveil their “Fastest Growing Companies” lists.  The companion profiles typically attribute the catalyst to broad and amorphous…

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Why Profits Matter
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Why Profits Matter

by contributor on September 30, 2010 in Revenue Performance Management
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Two years ago Eloqua needed software to manage our online communities.  One company approached us with a sales proposition that seemed too good to…

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Changes in the Channel
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Changes in the Channel

by contributor on September 24, 2010 in Revenue Performance Management
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As some of you may have heard, Eloqua has terminated our relationship with one of our resellers, The Pedowitz Group (TPG).  This was a…

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Top 5 Reasons to Add Marketing Automation to Salesforce.com
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Top 5 Reasons to Add Marketing Automation to Salesforce.com

by Steven Woods on August 30, 2010 in Lead Nurturing
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As I write in the B2B marketing space quite frequently, I tend to delve into very specific topics that are mainly of interest to…

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At the Wheel of the Revenue Engine: Am I Old School?
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At the Wheel of the Revenue Engine: Am I Old School?

by Alex Shootman on August 20, 2010 in Revenue Performance Management
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In this series of blog posts I write about our mission to run the highest performing revenue engine in the SaaS industry.  This mission…

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The 4 Most Provocative Blog Posts About the IBM Acquisition of Unica
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The 4 Most Provocative Blog Posts About the IBM Acquisition of Unica

by contributor on August 16, 2010 in Revenue Performance Management
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Much has been said about IBM announcing plans to buy Unica….  We thought we’d provide a service to our readers and reduce the

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