Revenue Performance Management

Revenue Performance Management is a systematic approach to identifying the drivers and impediments to revenue, rigorously measuring them, and then pulling the economic levers that will optimize top line growth.
Related Links
- Video: Revenue Performance Management
- Marketing Dashboard
- Marketing Performance Measurement

The Day “Or” Died: Eloqua10 Launch

by contributor on October 19, 2010 in Revenue Performance Management

Today’s the day the word “or” died. For the past 800 years, that pesky conjunction has demanded we choose one option over another. For…

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Pre-Show Excitement at Eloqua Experience

by contributor on October 17, 2010 in Revenue Performance Management

Eloqua Experience… 2010 kicks off tomorrow.  Hear from a few key “Eloquans” what they are looking forward to most … and what they think

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5 Steps to Building a New Category

by contributor on October 12, 2010 in Revenue Performance Management

As anyone following the marketing automation industry is aware, Eloqua has been working feverishly to create a new sector: Revenue Performance Management….  Establishing

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The Future of Revenue

by contributor on October 6, 2010 in Revenue Performance Management

Welcome to the future of revenue.  It’s here.  It’s here now.  And it’s called Revenue Performance Management…, or RPM for those who

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Revenue Performance Management: The Next Frontier of Competitive Advantage

by contributor on October 1, 2010 in Revenue Performance Management

Each year, the various business magazines ceremoniously unveil their “Fastest Growing Companies” lists.  The companion profiles typically attribute the catalyst to broad and amorphous…

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Why Profits Matter

by contributor on September 30, 2010 in Revenue Performance Management

Two years ago Eloqua needed software to manage our online communities.  One company approached us with a sales proposition that seemed too good to…

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Top 5 Reasons to Add Marketing Automation to

by Eloqua on August 30, 2010 in Lead Nurturing

As I write in the B2B marketing space quite frequently, I tend to delve into very specific topics that are mainly of interest to…

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At the Wheel of the Revenue Engine: Am I Old School?

by Eloqua on August 20, 2010 in Revenue Performance Management

In this series of blog posts I write about our mission to run the highest performing revenue engine in the SaaS industry.  This mission…

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