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Sales & Marketing Alignment
Sales and marketing alignment is crucial to organizational success. Defining common terms, identifying necessary processes, and discussing best practices is key to getting both departments on the same page. Marketing automation tools can ease process by laying out a common framework for analysis, communication and collaboration. Successful integration can greatly increase operating efficiencies and move your business to new levels of income growth.
- Best Practices: Sales and Marketing Alignment
- Best Practices: Sales 2.0 and Marketing 2.0
- Relationship Mapping