Sales & Marketing Alignment

Sales and marketing alignment is crucial to organizational success. Defining common terms, identifying necessary processes, and discussing best practices is key to getting both departments on the same page. Marketing automation tools can ease process by laying out a common framework for analysis, communication and collaboration. Successful integration can greatly increase operating efficiencies and move your business to new levels of income growth.
Related Links
- Best Practices: Sales and Marketing Alignment
- Best Practices: Sales 2.0 and Marketing 2.0
- Relationship Mapping

6 Fundamental Value-Based Selling Tips

by contributor on April 11, 2014 in Sales & Marketing Alignment

Make every connection count with your customers!

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Does Your Sales Team Know About the Hidden Sales Cycle?

by Sylvia Jensen on December 6, 2013 in Sales & Marketing Alignment

Some tips to pass along to your sales counterparts…

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How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]

by Amanda Batista on November 11, 2013 in Sales & Marketing Alignment

Sales reps have a job to do! Here’s how marketing can support their initiatives so they can put their best forward in meetings.

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4 Ideas to Ensure Success With Sales Analytics

by contributor on October 3, 2013 in Sales & Marketing Alignment

A quick roadmap to help you map out your analysis strategy to enable sales.

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How to Practice Sales Enablement That Helps Reps Rock

by Amanda Batista on July 30, 2013 in Sales & Marketing Alignment

A checklist of items to make sure marketing gives you what you need — and you do the right homework — to rock your sales discussions.

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Do Sales and Marketing BFFs Have to Share Data? [CHART]

by Andrew Stanbridge on June 2, 2013 in Sales & Marketing Alignment

Are your sales and marketing teams BFFs? Find out how shared data impacts efficiency.

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6 Ways to Eliminate the Demand Gen Blame Game

by contributor on May 24, 2013 in Sales & Marketing Alignment

Stop the finger pointing, and improve your demand gen accountability.

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