Upworthy’s Top Takeaways For Creating Viral Content

by Joel Rothman on Friday, January 3, 2014 in Social Media

Upworthy has been called the “fastest growing media company in the world”. Started in March 2012, it now has 87 million monthly views and ranks as the 114th most...

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3 Social Media Marketing Tips For 2014

by Lauren Harper on Monday, December 30, 2013 in Social Media

2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media...

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A Look at the Future of Social Marketing Automation

by Contributor on Wednesday, December 4, 2013 in Social Media

Editor's Note: Today's post comes courtesy of Nikki Serapio, the Manager of Marketing Community at Oracle. His job is to raise the voices and share the stories...

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What Makes a Tweet Engaging? [CHART]

by Joel Rothman on Monday, November 18, 2013 in Social Media

With the Twitter IPO, successfully behind us, we decided to analyze over the past week what makes a tweet successful. Twitter offers some interesting analytics,...

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What the Twitter IPO Means for Marketers

by Erick Mott on Friday, November 8, 2013 in Social Media

I can only imagine what it was like on the New York Stock Exchange floor yesterday as TWTR took flight -- at the beginning of its trading period -- with an 89%...

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3 Key Benefits of Centralizing Social Media Marketing Capabilities

by Erick Mott on Wednesday, September 25, 2013 in Social Media

Achieving owned, earned, and paid media results across many channels is difficult to do when marketing teams juggle a number of systems, campaigns, and content...

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Social Selling: 10 Actionable Tips From LinkedIn's Koka Sexton

by Amanda Batista on Friday, August 30, 2013 in Social Media

The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that...

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5 Social Media Truths, and How To Manage Them

by Lauren Harper on Monday, August 26, 2013 in Social Media

While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and...

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