What Makes a Tweet Engaging? [CHART]

by Joel Rothman on Monday, November 18, 2013 in Social Media

With the Twitter IPO, successfully behind us, we decided to analyze over the past week what makes a tweet successful. Twitter offers some interesting analytics,...

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What the Twitter IPO Means for Marketers

by Erick Mott on Friday, November 8, 2013 in Social Media

I can only imagine what it was like on the New York Stock Exchange floor yesterday as TWTR took flight -- at the beginning of its trading period -- with an 89%...

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3 Key Benefits of Centralizing Social Media Marketing Capabilities

by Erick Mott on Wednesday, September 25, 2013 in Social Media

Achieving owned, earned, and paid media results across many channels is difficult to do when marketing teams juggle a number of systems, campaigns, and content...

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Social Selling: 10 Actionable Tips From LinkedIn's Koka Sexton

by Amanda Batista on Friday, August 30, 2013 in Social Media

The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that...

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5 Social Media Truths, and How To Manage Them

by Lauren Harper on Monday, August 26, 2013 in Social Media

While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and...

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Transforming From Social Media to Social Business

by Erick Mott on Friday, August 16, 2013 in Social Media

We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets, or participating in the Topliners...

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What's the Marketing Learning Curve For Social Relationship Management? [CHART]

by David Rudolph on Sunday, August 11, 2013 in Social Media

I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management.  For...

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How Do B2B and B2C Marketers Use Social Media? [CHART]

by Egan Cheung on Sunday, August 4, 2013 in Social Media

Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question:...

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