What’s the Marketing Learning Curve For Social Relationship Management? [CHART]

by David Johnson on August 11, 2013 in Social Media

I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management.  For this Chart of the Week, I thought it would be a good idea to pop my head out of the hole I’ve been working in and see if any of my assumptions are off the mark.

I dove right in to the 2013 Social Media Marketing Industry Report from Social Media Examiner.  What I love most about this report is that it is based on a survey of 3,000+ marketers, people like you and me.  This report is definitely not a naval gazing exercise by a self-proclaimed expert on a bully pulpit.

socialbasics

The one thing that shocked me the most was the overwhelming majority of marketers are still trying to decide on the social basics.  These 5 questions are being asked by almost all marketers right now:

1.What social tactics are most effective?

2.What are the best ways to engage my audience with social media

3. How do I measure the return on my social media investment?

4.What are the best social management tools?

5.How do I create a social strategy?

Source: 2013 Social Media Marketing Industry Report from SocialMediaExaminer

These same types of questions came up on a customer call I had earlier this week. I was a little surprised, thinking surely they were the exception. Apparently not.  The good news is most of us are in the same boat. Luckily we have some fantastic new capabilities available thanks to the combination of our Marketing Automation and Social Relationship Management solutions that address these questions head on. There will be a lot of great information about these capabilities coming your way soon.

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