Data Management: Essential Best Practices For Getting Started

by Steve Olenski on Monday, December 15, 2014 in Marketing Efficiency

Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization...

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4 (More) Attributes of Your Next Content Marketing Star

by Contributor on Monday, December 1, 2014 in Content Marketing

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....

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4 Attributes of Your Next Content Marketing Superstar

by Contributor on Friday, November 21, 2014 in Content Marketing

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....

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How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]

by Amanda Batista on Thursday, November 20, 2014 in Demand Generation

You may have “met” our friend, “Modern Mark.” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to...

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How 4 Companies Find and Create Value from Open Data

by Marguerite McNeal on Tuesday, November 18, 2014 in Marketing Efficiency

Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re...

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Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.

by Chloe Basterfield on Wednesday, October 29, 2014 in Content Marketing

Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100...

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5 Tips For Maximizing Your Video Marketing

by Contributor on Monday, October 27, 2014 in Content Marketing

Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow...

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Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe

by Lauren Harper on Friday, October 17, 2014 in Marketing Efficiency

The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. Companies around the globe are beginning...

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