3 Lessons Marketers Can Learn From Social Apps

by Chloe Basterfield on Wednesday, January 21, 2015 in Social Media

Vine. WhatsApp. Tinder. Very different apps, doing very different things - most of them social. Surely nothing there is of interest to a professional marketer...

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3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)

by Nicole Campana on Tuesday, January 20, 2015 in Marketing Efficiency

The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures. Perhaps you’re knee deep in event planning for...

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Recapping 2014 in Content Marketing

by Chris Moody on Thursday, January 15, 2015 in Content Marketing

We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge...

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4 Tips To Help Marketers Commit To Data Quality

by Tracy Milligan on Wednesday, January 14, 2015 in Marketing Efficiency

With 2015 upon us, it’s time to prioritze your top initiatives for the New Year.  It’s also a great time to reflect on what went well over the last 12 months...

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Data Management: Essential Best Practices For Getting Started

by Steve Olenski on Monday, December 15, 2014 in Marketing Efficiency

Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization...

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4 (More) Attributes of Your Next Content Marketing Star

by Contributor on Monday, December 1, 2014 in Content Marketing

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....

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4 Attributes of Your Next Content Marketing Superstar

by Contributor on Friday, November 21, 2014 in Content Marketing

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....

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How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]

by Amanda Batista on Thursday, November 20, 2014 in Demand Generation

You may have “met” our friend, “Modern Mark.” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to...

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