Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe

by Lauren Harper on Friday, October 17, 2014 in Marketing Efficiency

The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. Companies around the globe are beginning...

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How Marketers Can Decipher the Data Deluge

by Courtney Buchanan on Wednesday, October 8, 2014 in Marketing Measurement

Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-dr...

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7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter

by Contributor on Friday, October 3, 2014 in Social Media

Editor’s Note: Today’s post comes courtesy of Carter Hostelley, the Founder and CEO of Leadtail, a social strategy and insights firm. For the past five years, he...

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How To Chop Up Your Webinar Content

by Contributor on Wednesday, August 27, 2014 in Content Marketing

Editor’s Note: Today’s post comes courtesy of Liz O'Neill, a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and...

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ClickZ Conference Coverage: 3 Examples of Big Data in Action

by Lauren Harper on Monday, August 18, 2014 in Marketing Efficiency

We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the...

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Content Marketing Trends Taking Us into the Future

by Contributor on Wednesday, August 13, 2014 in Content Marketing

Editor’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manager at Vidyard. Managing the Vidyard Blog and content assets, she...

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Marketer’s Guide to Mobile Marketing Orchestration

by Steve Olenski on Monday, July 28, 2014 in Marketing Efficiency

It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing. Mob...

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4 Tips For Data-Driven Glory: Insights From Interact 2014

by Courtney Buchanan on Friday, July 18, 2014 in Marketing Efficiency

Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but...

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