4 Attributes of Your Next Content Marketing Superstar

by Contributor on Friday, November 21, 2014 in Content Marketing

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....

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How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]

by Amanda Batista on Thursday, November 20, 2014 in Demand Generation

You may have “met” our friend, “Modern Mark.” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to...

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How 4 Companies Find and Create Value from Open Data

by Marguerite McNeal on Tuesday, November 18, 2014 in Marketing Efficiency

Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re...

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Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.

by Chloe Basterfield on Wednesday, October 29, 2014 in Content Marketing

Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100...

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5 Tips For Maximizing Your Video Marketing

by Contributor on Monday, October 27, 2014 in Content Marketing

Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow...

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Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe

by Lauren Harper on Friday, October 17, 2014 in Marketing Efficiency

The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. Companies around the globe are beginning...

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How Marketers Can Decipher the Data Deluge

by Courtney Buchanan on Wednesday, October 8, 2014 in Marketing Measurement

Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-dr...

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7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter

by Contributor on Friday, October 3, 2014 in Social Media

Editor’s Note: Today’s post comes courtesy of Carter Hostelley, the Founder and CEO of Leadtail, a social strategy and insights firm. For the past five years, he...

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