Targeting & Segmentation

Targeting and appropriately segmenting customers is crucial to marketing and sales success. Mastering both practices can be made easier through the use of marketing automation software by allowing for various types of customer profiling, monitoring and segmenting automatically.
Related Links
- Mutli-channel Marketing
- Prospect Profiling
- Video: 6 Ways to Segment

Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat

by Eloqua on March 20, 2014 in Targeting & Segmentation

We took #Eloquestions on ‘Targeting’ from marketers around the world – check out the highlights.

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Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences

by Kevin Akeroyd on February 24, 2014 in Targeting & Segmentation

The scoop on the BlueKai acquisition and our data management mission

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Take Your Questions To The ‘Targeting’ Twitter Chat

by contributor on February 23, 2014 in Targeting & Segmentation

Your chance to question an expert about successful targeting and segmentation – join the Twitter chat with Rob Heerdegen!

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Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook

by Amanda Batista on February 20, 2014 in Targeting & Segmentation

Rethinking B2B and B2C- it’s B2ME!

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Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live

by Eloqua on October 11, 2013 in Targeting & Segmentation

Now that you’ve met “Modern Mark”, learn how to Target your modern marketing by ramping up your database management strategy.

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Mining The Buyer Perspective: Steps to Lead Routing, Scoring, And Nurturing Success

by contributor on September 9, 2013 in Targeting & Segmentation

They say hindsight is 20/20. Let’s say your buyer’s perspective is 100% mission critical. Here’s how to think customer-first.

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3 Behavioral Insights Marketers Should Be Mining

by contributor on August 7, 2013 in Targeting & Segmentation

3 ways to get smarter about your marketing, by understanding your buyer’s behavioral patterns.

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How Buyer Personas Can Make Your Marketing Automation Smarter

by contributor on July 24, 2013 in Targeting & Segmentation

Some things make your marketing automation work a whole lot smarter; check out how buyer personas improve marketing effectiveness.

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