Targeting & Segmentation

Targeting and appropriately segmenting customers is crucial to marketing and sales success. Mastering both practices can be made easier through the use of marketing automation software by allowing for various types of customer profiling, monitoring and segmenting automatically.
Related Links
- Mutli-channel Marketing
- Prospect Profiling
- Video: 6 Ways to Segment

Marketing Goes To Washington: How One Think-Tank Gets The Message Out
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Marketing Goes To Washington: How One Think-Tank Gets The Message Out

by Jesse Noyes on April 18, 2011 in Targeting & Segmentation
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This is the second in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for nonprofits. The first article …

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Swish! How The Phoenix Suns Used Fan History To Drive Sales
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Swish! How The Phoenix Suns Used Fan History To Drive Sales

by Jesse Noyes on March 1, 2011 in Targeting & Segmentation
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You probably remember the sights and smells from the first time you went to a baseball game. Or when you first saw your childhood…

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International Database Marketing
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International Database Marketing

by Anna Glushkovsky on January 12, 2011 in Targeting & Segmentation
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In today’s global economy, database marketing has become a real challenge. Marketers have to not only pay attention to the language and culture, but…

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The Subtleties Between B2B and B2C Marketing Data
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The Subtleties Between B2B and B2C Marketing Data

by Anna Glushkovsky on October 15, 2010 in Targeting & Segmentation
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From my experiences as both a B2C and B2B marketer (and fresh from the DMA conference…), I’ve concluded that consumer data is much

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What Industry Do You “Belong” To?
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What Industry Do You “Belong” To?

by Anna Glushkovsky on September 17, 2010 in Targeting & Segmentation
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What vertical marketing program would apply for a Marketing Director of an automotive division at a software manufacturing company? Marketing, automotive, I.T. or manufacturing? This is a…

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6 Sure-fire Ways to Segment
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6 Sure-fire Ways to Segment

by Laura Cross on May 3, 2010 in Targeting & Segmentation
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Relevance drives conversion….  Period.
How relevant your message or offer is to the recipient determines the likelihood of a response.  In fact, the

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Are You Marketing to No One?
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Are You Marketing to No One?

by Jody Mooney on April 14, 2010 in Content Marketing
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I had the fortunate opportunity to attend Pragmatic Marketing’s Product Marketing course a couple of weeks back.  Our instructor, Adele Revella,… was phenomenal and

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