Why should we say thank you more often? Emails with Thank You in the subject line have a significantly higher open rate. In the sample that I looked at it was 14.29% higher. The click through rate was higher as well, by 1.93%.
Surprisingly - marketers say “Thanks” less than 1% of the time! Come on, people - everyone appreciate a little common courtesy!
My take on this? It looks like we as marketers tend to say thanks after someone has taken an action, such as registered for a webinar (“Thanks for registering, here’s the login page!”) or requested a demo (“Thanks for signing up for a demo, someone will be in touch shortly!”). So, often these messages are expected, or contain information that people actively asked for.
I did a similar analysis with “Please”. It’s used 0.4% of the time in subject lines, and it resulted in 0.15% less unsubscribes then when it wasn’t used. The rest is all pretty similar.