Emails That Say Thanks Get More Opens, Clicks [CHART]
As we recover from turkey hangovers
, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking for use of the word “Thanks” or “Thank You
” in the subject line. I am pleased to see that good old fashioned etiquette is still a best practice!
Why should we say thank you more often? Emails with Thank You in the subject line have a significantly higher open rate. In the sample that I looked at it was 14.29% higher. The click through rate was higher as well, by 1.93%.
Surprisingly – marketers say “Thanks” less than 1% of the time! Come on, people – everyone appreciate a little common courtesy!
My take on this? It looks like we as marketers tend to say thanks after someone has taken an action, such as registered for a webinar (“Thanks for registering, here’s the login page!”) or requested a demo (“Thanks for signing up for a demo, someone will be in touch shortly!”). So, often these messages are expected, or contain information that people actively asked for.
I did a similar analysis with “Please”. It’s used 0.4% of the time in subject lines, and it resulted in 0.15% less unsubscribes then when it wasn’t used. The rest is all pretty similar.