The Big SaaS Trends of 2011

by Egan Cheung on Sunday, December 18, 2011 in Marketing Measurement

This week, Joe Payne wrote a blog post titled A Very Cloudy Year: How the Cloud Drove Apps, Mobile and Social, discussing the positive effect that Software-as-a-Service (SaaS) businesses have had on Social and Mobile platforms in 2011.

Many of these companies have chosen Eloqua to run their Revenue Performance Management Operations, so this week are offering a 2011 Report on the Eloqua SaaS Benchmark Index to highlight some of the trends we are seeing from this group, including:

  • Technology Landscape

  • Solution Adoption

  • Social Marketing

  • Email Effectiveness Rates

  • Links to Resources and Best Practices

Check out the full report on the Eloqua Slideshare channel and see what's going on in the marketing cloud.


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