The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

by Contributor on Wednesday, September 21, 2011 in Content Marketing

A couple weeks ago, I attended Content Marketing World, where I presented on the business value of infographics.  Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”

Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. The social Web is a noisy place. Looking like everyone else is a reliable way to make sure you go unnoticed.

Eloqua focuses tirelessly on visual communications. Design helps us tell stories, build relationships with influencers, and cheer the work of others. Last year, storytelling, influence and curation came together in The Blog Tree, a collaboration between Eloqua and JESS3 that turned a hackneyed “top blogs list” into a rich, playful visual that not only listed top marketing blogs, but also showed the interrelationships between and among them.

The results – nearly a thousand tweets, hundreds of inbound links and 49 sales/opportunities – suggest Stelzner is right: The way to the brain is, indeed, through the eyes.

So we are back at it, again. Just as we reimagined our Social Media Playbook into the Social Media ProBook, we’ve similarly revisited The Blog Tree. We’re calling today’s visual is The Blog Tree: New Growth edition because it celebrates a very important group of bloggers. New ones.

The Blog Tree: New Growth  
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All gene pools benefit from healthy DNA, and if the blogosphere is going to continue to evolve, it’s important that new voices are heard. The Blog Tree: New Growth cheers about 60 active, insightful blogs launched (or significantly re-engineered) after January 1, 2009.  It’s truly a collection of the freshest voices on the Web.

After combing through the feedback we received on the original Blog Tree, we made two significant changes in this version:


  1. Interactivity: Today's infographic is interactive. Every leaf links to the corresponding blog. Interactivity was a popular request in the wake of last year's visual, and when we shared a draft with the bloggers featured on the New Growth version, they too asked for it. The result is an infographic that fulfills its promise of making it easier for you to discover blogs we think you'll love.



  1. (Much) Better Ranking System: Last year’s version looked only at Web traffic, and we received a bit of pushback on that ranking model. So we turned to one of the world’s most reliable sources of trust and influence: Edelman. We used Edelman’s BlogLevel tool as our sole data supplier because it gave us the most holistic view of each blog’s relative influence, popularity, engagement and trustworthiness.


If you would like to see your blog depicted on a future Blog Tree infographic, simply “Like” Eloqua on Facebook and tag yourself in the image. We'll review each suggestion and decide which meet the criteria to be included in future infographics. That's exactly how the Simple Marketing Blog and two others found their way onto this New Growth edition.

Lastly, if you want to keep up with these bloggers on social media, be sure to follow our new Twitter list. It's made up of the handles for every blogger featured on today's infographic.

We also have a badge to let the world know your budding blog has been recognized by a leaf on the The Blog Tree: New Growth:

Here is the badge embed code:

 

Design/Data Visualization:












































Cool Infographicshttp://www.coolinfographics.com/
Fast Codesignhttp://www.fastcodesign.com/
Datavisualization.chhttp://datavisualization.ch/
Visual.lyhttp://visual.ly/
Pop Chart Labhttp://popchartlab.tumblr.com/
Column Five Mediahttp://columnfivemedia.com/news/
The Inforgraphics Bloghttp://www.infographicsblog.com/
Information is Beautifulhttp://www.informationisbeautiful.net/
Making Data Workhttp://visualization.geblogs.com/

 

Established Company:




















































It's All About Revenuehttp://blog.eloqua.com/
Cloud Bloghttp://cloudblog.salesforce.com/
Lewis 360http://blog.lewispr.com/
verbatimhttp://blog.communispace.com/
Q1 Bloghttp://blog.q1labs.com/
Cloud Net Suitehttp://www.netsuiteblogs.com/blog/
Openview Bloghttp://blog.openviewpartners.com/
Technically Marketinghttp://www.technicallymarketing.com/
Compendiumhttp://blog.compendium.com/
Chatter bloghttp://blog.chatter.com/
The Employer Solutions Bloghttp://blog.sageabra.com/
Simple Marketing Bloghttp://www.simplemarketingblog.com/

 

News/Commentary:
































Social Media B2Bhttp://socialmediab2b.com/
About Foursquarehttp://aboutfoursquare.com/
Content Marketing Institute Bloghttp://www.contentmarketinginstitute.com/blog/
B2B Bloggershttp://www.b2bbloggers.com/
Savvy B2B Marketinghttp://www.savvyb2bmarketing.com/blog
Pushing Socialhttp://pushingsocial.com/
Tech Busyhttp://www.techbusy.org/

 

Personal (Marketer):
































B2B Marketing Insiderhttp://www.b2bmarketinginsider.com/
The Sales Lionhttp://www.thesaleslion.com/
Brian Vellmure's CRM Strategies Bloghttp://freecrmstrategies.wordpress.com/
Mack Collierhttp://mackcollier.com/
Helicopter to Workhttp://www.jchernov.com/
Kidogohttp://www.christinacacioppo.com/blog/
Lies, Damned Lies and Statisticshttp://liesdamnedliesstatistics.com/

 

Personal (Author):
























Brass Tack Thinkinghttp://www.brasstackthinking.com/
Pam Moore The Marketing Nuthttp://www.pammarketingnut.com/#
Pros in Traininghttp://www.prosintraining.com/
The Dragonfly Effect Bloghttp://www.dragonflyeffect.com/blog/
The Change Agenthttp://thechangeagentblog.com/

 

Personal (Journalist):




































Communications Conversationshttp://www.arikhanson.com/
Jolie O'Dellhttp://blog.jolieodell.com/
Villagers with Pitchforkshttp://www.villagerswithpitchforks.com/
Robin Wautershttp://robinwauters.posterous.com/
Chris Koch's B2B Marketing Bloghttp://www.christopherakoch.com/
Social Nerdiahttp://socialnerdia.com/
A New Generation Marketerhttp://kdmedianow.com/
Jessica Lawrencehttp://jessicahlawrence.com/

 

Start-up:




















































Y Combinatorhttp://ycombinator.posterous.com/
Brain Traffic Bloghttp://blog.braintraffic.com/
The Official Klout Bloghttp://corp.klout.com/blog/
Webbiquityhttp://webbiquity.com/
The Empire Avenue Bloghttp://blog.empireavenue.com/
Instagramhttp://blog.instagram.com/
Perfect Markethttp://perfectmarket.com/blog
Likeable Media Bloghttp://www.likeable.com/blog/
Brafton Bloghttp://www.brafton.com/blog
the "er" bloghttp://smarterer.com/blog/
Tippingpoint Labs Bloghttp://tippingpointlabs.com/blog/
Spark Boutikhttp://sparkboutik.com/blog/

 

Root System:




































Marketing Sherpahttp://www.marketingsherpa.com/
MarketingProfshttp://www.marketingprofs.com/
Mashablehttp://mashable.com/
Venture Beathttp://venturebeat.com/
TechCrunchhttp://techcrunch.com/
Read Write Webhttp://www.readwriteweb.com/
The Next Webhttp://thenextweb.com/
GOOD Magazinehttp://www.good.is/magazine


 

 





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