Video is perhaps one of the most challenging marketing channels, because we understand the value of it, want to do more of it, but without the bandwidth or expertise, it often ends up on the never-ending marketer’s wish list.
You’ve probably heard of Vine by now. The mobile app lets users create and share short looping videos (only six seconds) that are automatically posted to a Vine social profile. Video content also can be shared via Twitter and Facebook.
While many brands and organizations focus on formulating a channel strategy to take to the bank, think big picture about this particular outlet. Vine is a great tool because it provides a platform to engage, educate, and inform, but much like mobile, it’s simply another exciting, native channel through which to communicate with prospects and customers. And yes, the occasional cute baby with a rubber duck, or a funny stretching cat, isn’t too bad on the eyes, either.
The value in Vine is that it offers a solution to an otherwise under served issue. Making videos takes time, money, and execution plans. And by the time you’ve crafted video content based on your big idea, your competitor may have pulled the trigger on something similar, or the theme is simply no longer viable.
What’s a great new marketing channel without a measurement access point? Analytics report provider Simply Measured released a tool to help brands understand the effectiveness Vine. The analytics report is designed to highlight which Vine users are interacting with your videos, and identify your key brand influencers. The tool is aimed at gauging network engagement on Vine in comparison to other social platforms.
Vine may only give you six seconds, relegated to still images, but hey, it’s a free tool that can help you get crafty. Here are some ideas to get your brand presence growing on the Vine (pun intended).
- Introduce your brand, product or services
- Share your newest team member(s) by filming their face, name and role
- Film your booth, branding, and/or team members at an event
- Host a contest to encourage Vine followers to evangelize your brand
- Show your product in action
- Appeal to different personas by showing how your product works for various users.
- Put together a reel of your headquarters location and cityscapes
- Attach a video to a download call-to-action to supplement content
So go ahead, check it out and play around! We did! Check out It’s All About Revenue on Vine