What Can You Learn from 10,000 Months of Data?

Ask any of our best practices consultants for their most frequently asked question and you’ll hear, “How do your most successful clients do _______?”  Fill in that blank with your favorite conundrum: lead nurturing, lead scoring, campaign measurement, or any host of other topics.  That’s why we’re so excited about the world’s first Marketing Trends, Benchmarks & Best Practices Report.

So what is it?
The Report is a deep dive into 10,000 months of aggregate client data, totaling more than 1.8 billion emails.  We’ve analyzed everything – from emails sent to open rates to click-through rates to uses of automation and number of leads created. So, three months and loads of research later, we have not only six key discoveries, but also  real-life examples from best-in-class performers to help inform and inspire you.

View a summary of the report here:

Here are some of the key takeaways:

• Discovery #1: Use of Automation has Exploded.  Most of marketing automation talk centers on B2B, but our report also explores how the practice is also booming with B2C marketers.
• Discovery #2: Marketers are Getting Savvy with Lead Scoring. What matters more to BIC companies: behavior or profile? The report gives you the answer.
• Discovery #3: Automating Nurturing Pays Off – Big Time. I mean cha-ching.
• Discovery #4: Seeing Better Results from Events. Question your event effectiveness?  Take tips from the pros.
• Discovery #5: Campaign Sizes are Plummeting. For all the times I’ve talked about how segmentation helps you to improve the relevance of your communication (this stat really warmed my heart).
• Discovery #6: Email Use is Growing at a Healthy Clip. Email is alive and well, and we’ve got the data to prove it.

So now it’s your turn: download the full report here and answer the question:  How you stack up?

Then tell us what you think.  We’re planning to update the data twice a year – let us know what’s useful, inspiring, and what new questions it prompted for you.