We love Content Rules. You know that by now. But what we also love is this new category we pioneered: Revenue Performance Management (RPM). We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame.
But creating a new category is hard work. Really hard. To get the fire burning bright enough that the world will notice, we need a lot of fuel – and each piece of content is another log.
We’ve produced an award-winning animated video, created demo videos, and captured video testimonials from customers and executives alike. We’ve authored case studies, press releases and are readying to publish a whitepaper. We’ve even written 28 blog posts on revenue performance and we talk about RPM in virtually every press interview and speaking engagement.
Our question to you is this: What else? What’s missing? What content – be it outrageous or sober – could we create to make the flame burn appreciably brighter? We have some ideas, but we also trust the wisdom of the crowd. That’s where you come in.
Share your suggestions in the comments field. Our four favorite suggestions will earn a signed copy of Content Rules by Ann Handley and CC Chapman. Free. On us.
If you have friends in B2B marketing, social media or content marketing, great! Invite them to share their ideas too. In fact, we’ll give another signed copy to our favorite tweet promoting this content challenge. One requirement: If you tweet or update your status about this exercise, you must use the hashtag #ContentChallenge. No hashtag, no qualification. That’s the rule. We are all about disclosure and transparency here at Eloqua.
Ok let’s hear it! What are your ideas for category-creating content?comments powered by Disqus